Behind the scene_ CUT MEDIA X GENEPIFLM

We directed action shots for the new advertising LIFE IN NUMBERS produced by CUT MEDIA for CONTINENTAL TYRES, starring Geraint Thomas.

Mathieu Echeverri using a gimbal and mini cinema camera


We’ve supported Tour de France winner Geraint Thomas for a long time now, and what better way to celebrate than to take a look at his life in numbers so far. From the unusual to the outrageous, get ready to delve into the Welshman’s fascinating career so far. Learn more about partnership with Geraint here –… We develop pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in Hanover, Germany, in 1871, we are one of the world’s leading automotive supplier we offer safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation and have done for over 150 years. Our tyres business division has 24 production and development locations worldwide. We are one of the leading tyre manufacturers with more than 56,000 highly skilled employees. We rank among the technology leaders in tyre production and offer a broad product range for passenger cars, commercial and special-purpose vehicles, as well as two-wheelers. Through continuous investment in research & development, we make a major contribution to safe, cost effective and ecologically efficient mobility. Our portfolio of our tyre business division includes services for the tyre trade and fleet applications, as well as digital management systems for tyres.

Pictures by Matt Wragg

Geraint Thomas is a Welsh cyclist, born May 25, 1986 in Cardiff (Wales). He has been a professional on the road since 2007 and a member of the Ineos Grenadiers team. A track pursuit specialist at the beginning of his career, he was Olympic team pursuit champion in 2008 and 2012, and world champion in this discipline in 2007, 2008 and 2012. He devoted himself to the road from 2013. Teammate of Christopher Froome during his victories in the Tour de France (in 2013, 2015, 2016 and 2017), he succeeded him by winning the Tour de France 2018 and ranked second the following year. He also won the Grand Prix E3 in 2015, Paris-Nice in 2016, the Critérium du Dauphiné in 2018 and the Tour de Romandie in 2021.