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Le Coq Sportif – web video advertising Bernard Hinault


Discover the “Bernard Hinault, the Badger” pack, a tribute to one of the greatest champions of the Grande Boucle.
⚫️ With its yellow and black design inspired by its former team and the mention “TANT QUE JE RESPIRE, JATTAQUE”, this collection looks back at the best @letourdefrance produces.
Available on #lecoqsportif, on the Tour de France eshop and in specialist partner stores in France and abroad.

@quentinlafargue @laurenrembi
Mathieu Echeverri/@genepifilm